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Meeting up with Jim Davidson after "Jims'
Generation Game"
It all started way back in 1984, when, after finishing
my studies at catering college, I was fortunate enough
to gain employment with a family run butchers
shop in Brockley.
It was here that I had my first experience of sausages
with a difference. They were unlike anything Id
seen before, creations such as pork with liver &
onion, pork & smoked cheese, steak & stout and
many others. I was soon taught how to make various types
and was fascinated by the demand from the general public.
However, I felt that, after many years studying in the
kitchen with my mother (a great cook!) and having excellent
teaching by chefs at college, there was something missing.
I filled the next few years working in various butchers
shops and spent many hours experimenting, waiting for
an opportunity to come my way.
One of the first specialist sausage shops to appear
was in Greenwich, South London. I was offered a job
there because of my knowledge of sausages and general
love of different types of food. At first, I thought
Id found heaven, but soon realised that although
some very good sausages were being made there had to
be room for improvement.
Leading up to 1990, whilst at home with my family, I
had managed to invent 58 different types of sausage
of my own creation. Unbelievably, they only contained
four main seasonings with the majority content being
sea salt & black pepper. Sadly, I was unable to
introduce these new sausages to the Greenwich shop.
"It was now time to go it alone!"
1993 arrived and I was almost ready to take the plunge,
but I needed some financial backing. This was the hardest
part so far with the usual story from the major banks.
They were not interested unless they were guaranteed
nothing to lose and everything to gain. I eventually
managed to get some private backing and then, as luck
would have it, I got made redundant at around the same
time. Things were coming together......
It was March 1995 that I decided to open a sausage shop
with the biggest selection of quality hand made, natural
and also some gluten free sausages anywhere. I had to
rely on my parents during my period of unemployment,
during which time I created a further 60 varieties.
I found suitable premises and began the renovation of
my dream shop. I opened on 14 September 1995 after 5
weeks of work. I had spent the previous day and night
preparing the sausages not knowing what response I would
get. I soon realised I was right, people were looking
for quality, individuality, honesty and a yearning for
something special and different.
I have learnt many lessons and continue to do so but
I have never looked back. I have been praised for my
efforts with three awards out of three sausage competitions
and three television appearances, demand for mail order
from all over the world and personal commendations from
good food guides.
Following my success I now sell
my sausages at local food markets, Sevenoaks (Richmond),
Hop Farm and various country food shows and shopping
centres.
Photos
from the food shows
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